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Starting life as a car magazine in 1977 to becoming a digital automotive powerhouse. AutoTrader has continued to change and adapt since its birth.
Auto Trader was originally launched under the name of Thames Valley Trader by entrepreneur John Madejski, as a small regional magazine. Fast forward to 1988 it was renamed and rebranded to the AutoTrader we know today.
Then, in 1996 AutoTrader launched its first website. Two years before Google and almost eight years before Facebook was launched. Over the years AutoTrader continues to evolve its offering and is now firmly placed as the UK’s largest digital automotive marketplace for used and new cars.
Stratstone have partnered with Auto Trader for a number of years and continue to advertise our used and new cars on the website today. Auto Trader has the potential to reach huge audiences of car buyers and we value their approach to innovation in this changing market.
Here at Stratstone we only advertise selected cars on AutoTrader. This means when you’re browsing their site for the best used vehicles and new cars on the market you might be missing your dream car by not coming direct to us.
We value our customers and take real pride in our customer servicing, this is why we prefer to advertise all our stock directly on a website and not rely solely on third party websites.
So for the best deals, best comparisons and best customer service come to us direct for your next used or new car.